Denver Tracy Graphic Design

Great graphic design grabs potential customers' eyes, makes you stand out, and propels viewers to take action. That may sound like it's simple, but yet numerous businesses struggle with this. denver graphic design

From assisting over 300 agencies around Denver and Colorado as graphic design customers, in this article is a listing of the crucial and straightforward methods you should use to produce impressive graphics for your small business.

THINK FIRST

Many entrepreneurs like to move ahead and instantaneously start with the design process. To be a success, a graphic designer needs to go slower. Investing half an hour beforehand to create the right vision and strategy saves so much more than half-an-hour in your future work on revisions. If you don’t figure out what your desired outcome is, it becomes very hard to deliver the right end results on the first, second, or even the third design versions. Then how would you prepare the perfect plan?

START WITH THE STORY. denver graphic design company

Individuals work around story. In the past whenever we sat across the campfire we amused each other through stories. In modern times wespend hours each day with a TV to watch stories. Or possibly we’re we are slightly more cultured and sit down with to read a story. Or we take a date to the movie theater and catch a story on the silver screen. We evolved to to love, think through and most significantly remember stories.

So this is where your graphic design process should start. Decide what is the over-arching story at the heart of your brand. For Nike it is a story of all out exercise, told through images of sweating, determined athletes and the slogan of Just Do It. Every company will have a different story – what is yours?

THEN OUTLINE THIS CHAPTER

Your main brand story will be told in different chapters. Each piece of graphic design adds another chapter to this story. So what is the one piece of your message you want this advertisement, brochure, or packaging to tell? And what would be the most effective way to tell that chapter? Don’t open Photoshop yet! Just talk through what imagery, colors, and other visual elements would be most effective. Work through the pros and cons, and agree on one to three graphic design concepts before you start any actual design work. This one tip has saved us countless hours of design and saved many rounds of revisions for our clients around Denver, Colorado.

MOCK IT UP. FAST.

Your first round of designs is not the time to get everything perfect. (Ok, that might not be correct if you are a paid agency working as a graphic designer for your client. But if you are a business owner managing your internal team, this is 110% correct.) For your first round of designs you want to test the concepts you had decided on verbally. Get it quickly laid out so that you can see the big structural changes you want to make. This ensures that making these changes won’t meaning throwing out hours of detailed polishing work you had done on the graphics.

POLISH AFTER STRUCTURE IS FINAL.

Once you have settled on the big components of the graphic design, only then should you move on to polishing the design. Here are some key points to guide you during that process:

1) Colors control eyes and emotions. Start with your color selection to create the emotions you want as part of your story. Then put your color bursts where you want viewers’ eyes to be drawn.

2) People love people. Our eyes naturally gravitate to human faces, so use strong photos to grab attention.

3) Prompt action. Convey value, and then focus on action. If you have a multi-million dollar budget for a national brand awareness campaign, then ignore this advice. But if you are a small business like the ones we serve in Denver graphic design is a tool for your company to generate sales. So make an irresistible offer with a clear call to action that people can’t stand the thought of missing out on.

RECYCLE. Once you have great graphics, use them again and again. This creates a cohesive, unified brand identity for your company, and is a great way to keep your design expenses well within budget