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10 Pro Tips for Amazon.com Sponsored Search Advertising Amazon has released a powerful and amazing self-service advertising service through Amazon Marketing Services. It allows you to create an ad which will be presented at the top of outcomes from a search on Amazon.com. Imagine tens of millions of searches across Amazon. If you are selling a new cheese you wish to promote and someone searches for “Swiss Cheese” your advertisement can arrive letting people find your product. They click the advertising and it goes to your Brand Store or a search page of your cheeses, and they buy your amazing new cheese that is swiss. Listed here are ten Pro Tips to acquire started with Amazon Sponsored Search ads.
1) Don’t expect miracles unless you have something miraculous: Don’t expect slow moving products with low national demand to gain greatly with this type of advertising. Do expect this advertising tool to work wonders when you have a story that is unique benefit
2) Do all the fundamentals right: Great copy, great images, and a have reviews in place. Once people click into your detail page they will wish to be convinced of your product unique benefits, and just how it has impacted the lives of previous purchasers.
3) Make certain your Brand Store rocks: Develop a great hero image, use video or highlight a specific product. Use the merchandising widgets to create groupings of products with similar tag lines to your advertising.
4) Tune your logo: You will place a logo on your advertisement that will show up as a 150 X 150 pixel image on a phone. Ensure that it is compelling and fits your ad campaign.
5) Make your ad appropriate: Develop an advertising phrase that resonates with the customer that will select the keywords which you have selected for the ad.
6) Research your keywords: Check recommended phrases that pop up when searching in Amazon.com categories. Re-use Google search terms with successful results. Other tools such as Amazon Retail Analytics Premium are great for definitive research. Use suggested keywords. Bid at the top of keywords to start so you can measure performance, then later tune the costs. Its all adjustable in the advertising.
7) Monitor your ad: Test Keywords and monitor them daily at first to watch for failures, or costs that are large.
8) Be an advertising scientist: Test first with $100 and try it before you do big spends. Expect some failure and learn from it to optimize your ads. Test your logo design. Test your Advertising tag line. Compare performance between adverts and let you are told by the data which one to purchase.
9) Change is the only constant: notice that you are in an environment that changes all the time. What you know now may no longer be correct or relevant as Amazon advertising evolves. Amazon has big plans for search ads and is going to be adding new features.
10) Watch the metrics: Understand what they are. Impressions, detail page views, and click throughs all have different, really meanings that are important. Your goal is an efficient spend return that is versus.
Creating Amazon sponsored search ads can be simple. Doing effective sponsored search advertising involves planning, coordination, testing and measurement of success.